Neo's Perfumes – Full-Scale Digital Revamp & Multichannel Expansion
Shopify Store Theme Redesign, Quickbooks Integration, Product Synchronization, POS Implementation
Project Scope:
A comprehensive Shopify store build and operational upgrade for NeosPerfumes, aimed at streamlining commerce across digital and physical channels while optimizing for customer segmentation and scalability.
Key Contributions:
• Mass Product Onboarding & Syncing: Imported and configured over 8,000 products from QuickBooks to Shopify, with automated syncing protocols for real-time inventory and pricing updates, supporting both B2B and B2C pricing structures.
• Storefront Redesign: Fully redesigned the online store with a sleek, commerce-optimized layout, creating a modern and professional shopping experience that aligns with the brand’s identity.
• POS Pro Integration & Employee Role Management: Integrated Shopify POS Pro for in-store operations and implemented customized staff permissions to streamline responsibilities and secure access levels for each employee.
• Customer Segmentation & Analytics: Built segmentation logic that allows store administrators to track performance by customer group and identify key sales drivers across channels.
• SEO-Optimized Product Descriptions: Wrote and implemented search engine–optimized descriptions for all 8,000+ products to enhance discoverability and increase organic traffic.
• Social Channel Integration: Connected the Shopify storefront to major social media platforms, enabling sales through additional channels and expanding customer reach.
Project Scope:
A comprehensive Shopify store build and operational upgrade for NeosPerfumes, aimed at streamlining commerce across digital and physical channels while optimizing for customer segmentation and scalability.
Key Contributions:
• Mass Product Onboarding & Syncing: Imported and configured over 8,000 products from QuickBooks to Shopify, with automated syncing protocols for real-time inventory and pricing updates, supporting both B2B and B2C pricing structures.
• Storefront Redesign: Fully redesigned the online store with a sleek, commerce-optimized layout, creating a modern and professional shopping experience that aligns with the brand’s identity.
• POS Pro Integration & Employee Role Management: Integrated Shopify POS Pro for in-store operations and implemented customized staff permissions to streamline responsibilities and secure access levels for each employee.
• Customer Segmentation & Analytics: Built segmentation logic that allows store administrators to track performance by customer group and identify key sales drivers across channels.
• SEO-Optimized Product Descriptions: Wrote and implemented search engine–optimized descriptions for all 8,000+ products to enhance discoverability and increase organic traffic.
• Social Channel Integration: Connected the Shopify storefront to major social media platforms, enabling sales through additional channels and expanding customer reach.