The Nose Knows Perfumes
Shopify Store Creation, Product Listings, Marketing Tools Implementation, Instagram & Facebook Shop Integration, Headless Storefronts
Project Scope:
A fully self-managed Shopify store and mobile commerce solution built from the ground up, serving as a real-world demonstration of end-to-end eCommerce development, marketing, and operations.
Key Contributions:
• Full Store Build: Conceptualized, designed, and launched the Shopify store from scratch, including product architecture, branding, and digital infrastructure.
• Product Catalog Management: Manually added and curated all product listings with high-quality images, compelling copy, and optimized categorization for seamless navigation.
• Social Commerce Integration: Connected the store with major social platforms to enable native shopping experiences and boost discoverability through social selling.
• Email Marketing Implementation: Established and automated email marketing flows for abandoned cart recovery, product announcements, and customer engagement campaigns.
• Content Marketing & Blogging: Developed and published blog content tailored to fragrance education, product discovery, and brand storytelling to drive organic traffic and customer retention.
• Mobile App Development: Built a custom storefront using React Native, delivering a dedicated mobile shopping experience for iOS and Android users that syncs with the Shopify backend.
• Influencer Marketing via Shopify Collabs: Integrated Shopify Collabs to recruit and manage micro-influencers, enabling performance-based marketing and UGC-driven sales.
Project Scope:
A fully self-managed Shopify store and mobile commerce solution built from the ground up, serving as a real-world demonstration of end-to-end eCommerce development, marketing, and operations.
Key Contributions:
• Full Store Build: Conceptualized, designed, and launched the Shopify store from scratch, including product architecture, branding, and digital infrastructure.
• Product Catalog Management: Manually added and curated all product listings with high-quality images, compelling copy, and optimized categorization for seamless navigation.
• Social Commerce Integration: Connected the store with major social platforms to enable native shopping experiences and boost discoverability through social selling.
• Email Marketing Implementation: Established and automated email marketing flows for abandoned cart recovery, product announcements, and customer engagement campaigns.
• Content Marketing & Blogging: Developed and published blog content tailored to fragrance education, product discovery, and brand storytelling to drive organic traffic and customer retention.
• Mobile App Development: Built a custom storefront using React Native, delivering a dedicated mobile shopping experience for iOS and Android users that syncs with the Shopify backend.
• Influencer Marketing via Shopify Collabs: Integrated Shopify Collabs to recruit and manage micro-influencers, enabling performance-based marketing and UGC-driven sales.